Case Study
Snowmass Village Shuttle: Cutting carbon by improving ridership
Challenge
The Snowmass Village Shuttle lowers traffic congestion and cuts transportation-related carbon emissions in the ski resort town. Yet ridership was dropping and the town’s tight budget prohibited many of the solutions that larger metropolitan bus systems could implement.
A user-guided solution
Survey data revealed an information gap being a key barrier to ridership. We designed an online system that facilitated route and finding and relayed real-time alerts.
Rider-friendly tools
Website
A responsive website provided up to date information and rider-resources.
Alerts
Riders could subscribe to news and alerts sent directly to their email or smart phone.
Signage
QR codes helped riders access routes and signage at key town nodes aided decisionmaking.
Impact
Increased ridership, improved rider satisfaction, and lower transportation-related carbon emissions.