Case Study
RMI: Catalyzing Climate Giving
Challenge
Nonprofit Rocky Mountain Institute depends on the generosity of donors to fulfill their mission. Increasing their donor base and compelling existing donors to increase giving during a pandemic and economic recession posed unique challenges.
Inspiring hope and action
A year-end appeal stood up inspiring examples of ways RMI was making a concrete and positive impact on people’s lives through climate solutions. *Work completed as an employee of RMI
Growing giving
Direct mail
A letter from the CEO accompanied by a brochure specified ways gifts would drive climate impact.
Digital events
Donors connected with experts to discuss solutions during live panel discussions and forums.
Social media
Concrete examples of energy solutions were highlighted through a social media blitz.
Challenge match
The 1.5 Challenge helped new and increased gifts go further.
A seven-week campaign leveraged AB testing, segmentation, and customized content.
Video
Industry leaders validated RMI’s impact in climate solutions and called on donors to support them.
Impact
Increased dollar amount raised and number of new donors added.