Campaigns
We assist clients who have a specific time-bound opportunity to develop marketing campaigns designed to meet your target audience(s) with timely, compelling messages through strategic channels to drive action and impact. We work with you to identify and clarify:
Campaign goals
Whether it is launching a new product or releasing a report, your goals matter because they lay the foundation of our strategy and determine our metrics for success.
Target audience
We believe in the age-old adage, “if you target everyone, you target no one.” So we help identify who you need to reach, understand how they are motivated, and design a clear call-to-action.
Key messages
We’ll devise a set of key messages that are tailor-made for each audience group. These are designed to catch their attention, inspire, motivate, and activate.
Tools tactics and timing
We bring to bear our expertise in all facets of marketing: PR, digital media, b-to-b communications, and more to design creative strategies that work.
You will receive a campaign strategy that can be brought to life by our team, or by your in-house communications staff and resources. Typical engagements last approximately one to three months.
Featured Work
RMI’s Innovation Center
See how the highest performing building in America’s coldest climate zone became a high-profile, aspired-to model for cost-effective net-zero energy design and construction.
Catalyzing climate philanthropy
An annual giving campaign helped non-profit Rocky Mountain Institute grow their donor base, and raise more money.
Growing ridership and saving carbon
The Snowmass Village Shuttle is a big part of the town’s carbon reduction strategy. See how we made the bus an accessible option for locals and visitors alike.