Case Study
Showcasing Snowmass Village’s environmental commitment
Challenge
Snowmass Village is known as a world-class ski destination. It’s much less known for the town’s ambitious environmental initiatives designed to lower their carbon footprint.
A green foot forward
Our solution was to connect Snowmass Village’s green initiatives with the natural beauty and resources that make it a recreational hot-spot.
Building a strong community identify
Green events
New guides, resources, and promotions helped event organizers compost and recycle.
Awards
An annual environmental leadership award honored individuals and companies making a difference.
Community meetings
Facilitated sessions helped community members set shared green goals and a plan to meet them.
Partnerships
Working with tourism and ski industry partners helped infuse green messaging into national and international promotions.
Impact
Snowmass continues to invest in its green identity and projects that substantiate it—inspiring other destinations to do the same.