Case Study
Built to Influence: RMI’s Innovation Center
Challenge
Net-zero energy buildings are a big solution to climate change but face multiple barriers to adoption. Projects like RMI’s Innovation Center, which is similar in size and use to 90% of US commercial buildings, can offer an inspirational example for others to follow.
Showcasing unparalleled performance
We inspired people to think differently about what a building can provide to its occupants and the environment—and ultimately put their money behind a new way of building. *Work completed as an employee of RMI
Making the case for replicability
Live data
A microsite and performance dashboard offered transparency into real-time building performance.
Media coverage
Extensive coverage by trade and mainstream media caught the industry’s attention.
Tours
In-person and video tours gave over 10k professionals an in-depth look at the building’s innovative design and performance features.
Presentations
Keynotes at well-attended industry conferences helped drive widespread awareness and demand.
Events
Numerous conferences and industry events gave thousands the change to experience the Innovation Center first-hand.
Case studies
Industry-association distributed case studies brought the performance details to our target audience.
Impact
Growth in net-zero commercial building demand, and increased demand for the design approaches used.